When starting a business, most people envisioned a plan for the company. When approaching the banks and investors, a written plan is required. In growing your business, it’s no different! Developing a robust digital marketing and sales plan is vital.

Our approach to strategy is wholistic and customized to each client.

We start with a vision; Where do you want to be? What does the future look like for your company? What is the growth plan for your product or service, and each department? Let’s not forget the owners too – factoring in long-term objectives, exit plans, or expansions.

Once there is a solid vision, external and internal environments, and a set of long-term objectives, we can start the analysis process of current state for building your digital marketing and sales strategy.

During the current state stage, we review (not limited to) all existing marketing properties, sales funnel processes, personas, segmentation, value proposition, market position, and competitors.

Once there is a strong foundation of “where and how” to compete, we can build a plan of “who and what”, based on research, benchmarks, and audits. The results are a tactical, tangible plan of immediate and future growth deliverables.

This process provides your business with a firm footing to execute on digital marketing and truly become a marketing-led, sales-driven organization.